Our review process consisted of analyzing hundreds of pages of automatically generated privacy policies. What we found was that only a select few generators fulfilled legal compliance with data protection and privacy laws such as CalOPPA, GDPR and the CCPA.
1. [Best Overall] TermsFeed
It generates high-quality legal documents within minutes, and is quite affordable. It also has other generators such as terms and conditions. We covered the platform in greater detail in our TermsFeed review.
- Free (Basic policy – does not contain GDPR & CalOPPA clauses)
- $30-$70 (Custom policy – fully compliant with international law)
- Free and paid documents
- 6 different types of legal agreements
- Export to 4 available formats
- Terms & Conditions generators also offered
It’s easy to use for all website owners with its great user experience – enter your website URL, company name, and some other very easy information and then just check off the clauses that you want.
It’s also relatively affordable compared to its alternatives, as you only have to pay once for top-tier legal content. Competitors such as iubenda (featured at #2) have decided to go for a subscription-based model instead, giving TermsFeed a clear advantage over them in terms of cost.
- Very simple to use
- Affordable one-time cost for legal document generation
- Only pay for what you need
- Intuitive interface, even for people who aren’t tech-savvy
- Free policies not as in-depth and comprehensive as premium policies
2. [Most Customizable] iubenda
- Free (Basic policy – does not contain GDPR, CCPA or CalOPPA clauses)
- $27/year (Custom policy – fully compliant with international law)
- Free and paid plans for one or multiple sites/apps
- Offline viewing options
The primary reasons why we did not rank it higher than TermsFeed are that it’s not exactly intuitive to use, it’s expensive in the long term, and you are never the full owner of your generated policy. With iubenda, you will have to integrate the policy onto your website with alternative methods such as a widget, embedded text, or through a link.
Due to the high degree of customization options, you will likely have to set aside multiple hours to finish your policy, as iubenda requires you to list absolutely ALL of your personal data collecting processes. Unlike TermsFeed, it’s highly specific, and you need to have a good overview of what your website uses to use it effectively.
- Support for multiple languages and countries
- Hundreds of legal clauses crafted by a team of legal experts in international law
- Always up-to-date and compliant with the latest regulations
- Beautiful user-friendly interface
- Limited basic/free plans
- Recurring payments or payments on a monthly/yearly basis
Pricing: Free (basic plan), premium policies start at $50
- Free with available paid add-ons and installation options
- Easy to read and understand policies
- No payment or sign-up involved
- Only pay for the add-ons you want
- Comprehensive legal coverage
- Questionnaire is long, takes a while to fill out information
- Free policies don’t include all clauses
If you’re running an ecommerce shop on a budget this is a good start, but keep in mind you may still be vulnerable to legal issues as Shopify’s option is not as comprehensive as others and doesn’t protect you for something as simple as having google analytics or if you collect user data.
However, it’s simple to use – just insert your website URL.
- Simple form generates custom privacy policies quickly
- Tailor-fit for e-commerce websites
- Can sign up for a free trial of Shopify
- Access to other helpful tools like logo creators, HD photo galleries, and more
- Fast and very easy to use
- Only for e-commerce sites
- No option to add extra clauses
Best for Apps
5. Firebase App Generator
In fact, Firebase itself comes from Google. It’s nice of them to provide an option (mostly catered towards apps), but if you want one that will really protect you then we suggest Termsfeed or Iubenda.
- Built specifically for mobile apps
- Simple one-page form with integrated third-party service providers
- Supports multiple OS’s and app types
- Takes only a few minutes to set up and customize
- Limited list of third-party services
- Does not generate privacy policies for SaaS/web apps or websites
Another popular choice on the net, Privacy Policies provides free or paid privacy policies for businesses and individuals. Unlike other free generators, it doesn’t use a template, avoids confusing legalese, supports multiple languages other than English, and can be accessed online or downloaded in a variety of formats. Plus, you can get custom GPDR/internationally-compliant privacy policies for a reasonably small one-time fee.
Overall, it’s pretty decent as an alternative, but falls flat in every category compared to our top 2 picks.
It’s a blanket option that covers a lot of cases, but there isn’t a lot of customization available. While it’s not bad, you can do a lot better.
They are also one of the only companies to offer an affiliate program that lets you earn commission on your referrals. Website Policies uses an easy 3-step process and is available in free, paid, and bundle options.
GDPR & CCPA Compliance
Ideally, though, you will want to go with a generator which covers both of these two international acts, as they are the cornerstones of modern data protection laws. Fortunately, both Termsfeed and Iubenda are compliant with both laws.
In terms of comprehensiveness, we can only really recommend the first two top picks in this article. The rest of them tended to skip over many of the important clauses required by law.
Thankfully, most generators come at a reasonably affordable price, especially if you compare it to hiring a lawyer. We’d say that all of the paid generators on this list are worth the money, but it’s still up to you to decide which is the most cost-effective option for your business.
Our Top Pick:
- GDPR, CCPA & CalOPPA compliance
- Intuitive & easy to use
- Customizable policies
- No recurring costs